Agent Rainmaker Live – No Ordinary Event

High energy, high impact and highly rewarding… and I’m not even an agent!

Like comparing chalk with cheese, I can promise you that Sally Lawson’s ‘Agent Rainmaker Live’ is an event like no other in the industry. It’s raw, charged, highly emotional and surprisingly human!

While most conferences focus on the legislation and politics involved within UK lettings & estate agencies, ARL makes it all about business owners and their staff. It’s funny how we sometimes forget that businesses are made up of people – don’t you agree?


There’s a touch of the U.S.A about ARL…and in a good way too! Last year the event spanned two days and was presented in a Tony Robbins-esque display. People chanted, people cried, people danced (…and some of us almost died for over-indulgence at the bar…)

It was loaded with industry speakers, legislation, self-help, an awards ceremony and even an exercise class (which I hope we don’t have to do again this year. I don’t think my legs could take it again after the night before!)

There was plenty in the way of storytelling last year, and you could see from other’s reactions that they identified with what was shared. It was hard hitting and heart-breaking at times and I think plenty took comfort knowing they weren’t alone.

For me, there was nothing more genuine than the story which was shared by a fed-up mum & her son. Now this was no ordinary mum – she was like your mum, a grafter, and relatable in so many ways. She’d been in the industry for a while and once had several offices spread over Wales. Over the years, legislation, poor staff, a grumpy husband and rubbish tenants had left her feeling fed-up and out-of-pocket. She wanted to close down the business and say enough was enough! Her son however didn’t give up on his mum or the business and invested in Sally & her team. A few months later a £60,000 turnover quadrupled to £240,000! It was really touching and left me wondering what my highlight will be this time round.

A flash awards & dinner ceremony also ensued at ARL 2018, rounding off the first night. It was a fabulous yet humbling experience that left you hungry for the same success – It’s not often that you hear of people adding £1million to their profits.

The real cherry on cake, however, came a little later at the charity fundraiser. Now… do you know what happens when you get 250+ agents coming together for one evening of giving? A donation of £30k – that’s what! It was overwhelming and I feel so proud to have been a part of it. It also makes you wonder – what else could be achieved when agents come together? In my opinion, the industry needs collaboration.

What’s more, 2019’s Agent Rainmaker Live is set to span three days, and promises to be even bigger and better.

You can get your tickets by clicking here.

A new Key Management product. Who will use it?

For many people new means “good”, for others it means “be careful”. Do we know how a new product will be taken up?

Back in 1962 Everett Rogers put forward the theory “Diffusion of Innovations”, when he constructed a model to describe the take up of new products based on his research. This work has been quoted and referenced by many people and I recently came across this in a 2009 TED video by Simon Sinek where he referred to the Innovation Adoption Lifecycle Curve.

This curve shows that first sixth of people who use a product can be classified into two groups, Innovators and Early Adopters.  You could say a sixth of all users are Innovators or Early Adopters, this helps to explain why so many new products like iPhones have grown so quickly.  A sixth of us actually like something new.

So how do you describe these people?

Innovators are people who like change and are most likely try something new, particularly if they can see an advantage.  They will try new things knowing that they will learn and move forward even if things do not work out exactly as planned.  Innovators are a relatively small population at 2.5% of users or 1 in 40.

Early Adopters are more conservative than innovators, they tend take a wider and longer term view and they can see the potential of new things.  Early adopters want something that has been proven as they need to be more confident that it will work for them.  People who fall into the early adopters group tend to be leaders, have high influence with others and are less fearful of change.  At 11% or over 1 in 10, Early Adopters are significant group of users.

In short, a new product at the start of its lifecycle needs to find that group of confident far sighted people.  What do you think?  What type of buyer are you?